RunThrough Announces Nuun as Official Hydration Partner for 2024

RunThrough announces Nuun as Official Hydration Partner

RunThrough, the UK’s largest and Europe’s fastest growing running events company, has announced its new partnership with Nuun, a leading US Hydration Sports Nutrition brand, now available in the UK and Ireland.

This collaboration solidifies Nuun as the Official Hydration Partner for RunThrough events, marking a significant step in Nuun’s UK launch.

Nuun Ultra Hydration is a proactive hydration solution featuring clean ingredients designed to hydrate more effectively than water alone. Alongside this range is Nuun Sport Electrolytes which aids in replenishing electrolytes lost during exercise and also delivers a clean formulation and a range of great flavours.

As Nuun enters the UK&I market, this partnership will offer the RunThrough community valuable hydration advice in the lead-up to events and on the day of the races, as well as the opportunity to experience Nuun’s products as part of their event experience.

Nuun, developed by athletes for athletes, aligns seamlessly with RunThrough’s ethos of creating events tailored for runners, by runners. Both brands prioritise enhancing the overall experience for participants, promoting a holistic approach to running and athletic performance. This synergy of athlete-centric values form the foundation of collaborative efforts between Nuun and RunThrough.

Matt Wood, Co-Founder of RunThrough, expressed his enthusiasm for the collaboration, stating, “We are thrilled to welcome Nuun as our Official Hydration Partner. Their commitment to quality hydration aligns perfectly with our mission to offer the best possible experience for our running community. As we prepare for an exciting year of events, having Nuun on board enhances our ability to provide runners with the support they need.”

Zoe Cooper, Innovation Manager at Nestlé Health Science, said:, “We are really excited to be partnering with RunThrough for the UK&I launch of Nuun. RunThrough are committed to creating tailored events promoting and supporting runners, and we hope to add to this support enabling RunThrough runners to achieve optimal hydration with a range of delicious flavours and clean ingredients. Our partnership with RunThrough will allow us to demonstrate the key benefits of our formulation to support running enthusiasts.”

Nuun’s electrolyte solutions, developed to keep athletes active, make them an ideal partner for RunThrough’s diverse event series. This collaboration underscores both brands’ dedication to the well-being and success of runners across the UK.

The partnership between was facilitated with the support of Pete Davis at getmemedia.com

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