Shokz signs Eilish McColgan as brand ambassador

Eilish McColgan, the current 10,000 metre Commonwealth champion and one of Scotland’s greatest athletes, has today been unveiled as an ambassador for global consumer electronics brand, Shokz.

In what is a pivotal year in her career, Eilish McColgan is bidding to become the first athlete ever from Scotland to compete at four Olympic Games. 

Inspired by her mother, Liz McColgan, an esteemed 10,000 metre runner with a World Championship gold medal to her name, Eilish has won four European medals during her career to date. In 2022, when she won Commonwealth Gold, Eilish not only replicated her mother’s achievement from 1986, but she also broke Liz’s record that had stood for 32 years.

Eilish joins forces with leading headphones brand, Shokz, to support her training regime and provide extra motivation through music, as she plots her comeback following a substantial lay-off with injury last year.

On joining forces with Shokz, Eilish McColgan said: “Listening to music whilst I run is a nice way to switch off on some of my easier days and to find some extra motivation when I feel a little tired.

“Due to the nature of Shokz’s open-ear headphones, it helps me stay aware of my surroundings and I feel much safer running outside with Shokz. They feel really comfortable too! I like everything the brand stands for.”

Daisy Cong, International Marketing Director, said of the partnership: “We’re thrilled to welcome Eilish to the team. She’s had an amazing career so far to become one of Britain’s most recognised and respected athletes. We know it is a big year for her and we can’t wait to support her for the upcoming Olympic Games.”

Shokz is the world’s leading pioneer in Open-Ear technology, with all users enjoying an open-ear listening experience. Using Bone Conduction Technology or DirectPitch™ Technology, Shokz headphones transmit sound to your ears without obstructing them. They are designed to let you enjoy your music and podcasts without compromising on safety and comfort. Shokz headphones are available in various models, such as the OpenRun Pro, the OpenFit and the OpenSwim, to suit different needs and preferences.

To learn more about Shokz and its products, visit

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