On
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On launches SOFT WINS with Sesame Street’s Elmo to inspire runners to not be so hard on themselves
On has launched SOFT WINS, a bold campaign created to challenge the high-intensity mindset of running, a dominant theme across…
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On welcomes multiple Italian record holder Yemaneberhan Crippa to its Elite Athlete Team
Ahead of the 2025 road running season, Swiss sportswear brand On is announcing that Yemaneberhan Crippa of Italy is the…
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On welcomes rising star Ditaji Kambundji
Swiss sportswear brand On has announced the addition of rising track star Ditaji Kambundji to its roster of athletes. Specializing…
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On Athletics Club enhances global and European teams
As the 2024 season concludes and the 2025 season approaches, Swiss sportswear brand On has announced exciting developments within the…
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On drops limited edition Cloudboom Strike LS with revolutionary LightSpray technology
After successfully launching a groundbreaking new technology called LightSpray during the Paris Olympics, the Swiss sportswear brand On announces its…
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On continues global expansion with new flagship stores
On, the Swiss sportswear brand, today announced it has expanded its footprint in North America with the opening of two…
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Sutume Asefa Kebede is On’s newest Team Member
Sutume Asefa Kebede, the 2024 runner-up in a record-breaking marathon in Chicago and one of Ethiopia’s top marathon runners, is…
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On and FKA twigs unveil “The Body is Art” Campaign
Following the announcement of FKA twigs joining On as a Creative Partner earlier this year, the Swiss sportswear brand now…
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