Under Armour is stepping into a new era of footwear with the launch of UA HALO, a collection that reimagines the brand’s design philosophy from the ground up. Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.
At the centre of this evolution is a design shift. For the first time in Under Armour’s history, the brand’s iconic double-arch logo doesn’t just serve as a badge representing our performance and innovation but is also functionally integrated into the design. It becomes part of the sneaker’s structure, delivering balance, stability, and support with every stride. It’s a visual signature with real performance benefits, paired with UA’s HOVR superfoam for powerful energy return and impact absorption.
“Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose, and performance.
“It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand,” said Yassine Saidi, Chief Product Officer at Under Armour.
The UA HALO line-up
includes three distinct models, each grounded in the same design DNA and built with a specific purpose in mind:
The Racer
Designed to guide your stride, recapture your energy, and feel alive underfoot so you can just go. Ideal for everyday athletes seeking speed and responsiveness.
The Trainer
Featuring the structural support of the double-arc logo and a locked-in seamless upper, The Trainer is built to power through every run, rep, and repeat because the set you want to quit is the one that changes you. Perfect for gym-goers and cross-trainers who demand stability and versatility.
The Runner
Built with energy-returning cushioning tech and ultra-stable arch support, The Runner delivers a gravity-defying ride, mile after mile. Designed for everyday athletes and fitness enthusiasts who prioritize comfort, support, and versatility.
“Our logo has always been a symbol of balance, symmetry, and equilibrium.
“With UA HALO, we’re taking that idea further than ever before. For the first time, our identity is embedded into the very structure of the shoe. It’s an exciting step forward and one that reflects where we’ve come from and more importantly, where we’re going,” said Kevin Plank, Founder and CEO of Under Armour.
The UA HALO collection is officially available now on UA.com, at Under Armour Brand Houses, and select retail partners globally. The debut includes a range of colourways across all three models.
