Introduces the limited-release Cloudsolo sneaker, the first shoe co designed by both brands. The collection also features an expanded offering of performance wear, including new seamless base layers.
Where Spanish craft meets Swiss engineering: the Cloudsolo emerges as a totally new sneaker. As the latest expression of LOEWE × On’s shared dedication to movement, design and craft, the Cloudsolo fuses key details from both brands’ signature design codes.
Drawing on combined expertise, this design is the first to feature a single CloudTec® Cloud element in the heel. The midsole is constructed from Helion™ superfoam and a flexible Speedboard, providing comfort and cushioning in everyday movement. The upper features LOEWE’s branded pebble toggle and On’s technical mesh, composed of semi-translucent yarns. The sneaker is also designed with adjustable elastic speed laces and LOEWE × On branding. It is available in vibrant colorways including Turquoise, Orange and Lime Green alongside neutral shades. Complementing the Cloudsolo is the LOEWE × On Cloudtilt, with its knitted mesh sock upper, rubber toe-guards and branded heel loop, which is given a seasonal refresh in Denim Grey and Denim Blue.
The Fall Winter 2025 ready-to-wear silhouettes focus on performance technology to create looks built for the unpredictability of everyday living. From a flocked anorak inspired by the luxurious tactility of LOEWE runway collections to cargo trousers and staple outerwear items, the collection pays homage to the pace and energy of urban living. Whether it’s the chaos of rush hour, the thrill of a sudden downpour or a pocket of calm found in amongst the city hustle, these clothes are made to move with the rhythms of the metropolis. Core staples including bras, T shirts, tights and performance shorts complete the offering, many of them featuring a new engineered stripe developed between the brands.
Shot by American photographer Ryan McGinley, an accompanying campaign stars dance company MazelFreten and is directed by Bleunuit, with movement direction by Ash Rucker. The campaign was filmed at the Faculty of Fine Arts, University of La Laguna in Tenerife, and brings art and athleticism together in bold visuals that celebrate the craft of movement across urban spaces. MazelFreten’s choreography captures the feeling of being alive; struggle and success share equal footing, expressed through powerful movement that unites communities and celebrates talent dedicated to pushing boundaries between stage and street.
The new LOEWE × On collaboration launches online and in stores from today, Thursday 16th October.
