Under Armour launches the ultimate endurance Collection

Under Armour launches the ultimate endurance Collection

As Under Armour’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles.

Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.

UA HOVR™ cushioning has always been known for its energy return—the springy feeling that powers you through your longest runs. By molding together tiny foam beads, Under Armour created a new way to plus up the spring. UA HOVR+™ will debut in these two styles and deliver a lighter, softer and more responsive underfoot experience as the catalyst that advances the long-run experience for the athlete.

Leading the charge for our introduction of HOVR+ is the UA Infinite Elite. Designed in both men’s and women’s styles, a high-mileage training shoe built for the long run and a runner’s go-to pick for their must-have mileage monster in their rotation.  We’re delivering ultra-plush comfort not only underfoot via HOVR+ but also in the other components. From the collar and tongue foam, the laces, to the sock-liner, everything is built for comfort and long-run performance. The adaptive full-length UA Intelliknit upper is built with zonal stretch and containment to move with each runner’s unique stride.  And a beveled heel design and a light, but durable rubber sole absorb impact for a smooth, steady feel.

Following up the Elite, the UA Infinite Pro is the alternative style in the Collection, offering that run-forever feel. With the UA Infinite Elite being engineered for the ultimate long-run experience, the UA Infinite Pro is designed for balance, responsiveness, and consistency, giving the athlete the perfect tool to conquer recovery runs, everyday miles, and everything in between. Continuing to drive the boundless energy return experience in both men’s and women’s styles, this model takes some of that key technology from the long run day shoe in Elite and brings it down to a daily trainer for those shorter days or recovery runs.  Featuring a hug-your-foot-fit, this style includes a woven upper with airy vents and a 3D print overlay for a snug, secure fit no matter how fast you go.

To celebrate another milestone in running, Under Armour launched the UA Infinite Elite through the streets of Barcelona, Spain alongside UA Mission Run Athlete Sharon Lokedi. Invited guests in the European region experienced the benefits of the pinnacle shoe of the UA Infinite Collection through a variety of specially programmed workouts led by our own UA Run Ambassadors to feel the various technical aspects of this performance footwear on iconic Barcelona running routes.

“It’s great to have a well cushioned and responsive shoe such as the UA Infinite Elite to use as part of my every day running. This has been very helpful in the past few months as I continue to strive to become the best marathoner I can be,” said Sharon Lokedi, Under Armour Pro Runner, UA Mission Run Dark Sky Distance.

In addition to Sharon’s presence, Jonathan Hutnyan, Senior Product Line Manager of Performance Run Footwear, presented Under Armour’s design and innovation journey behind this innovative shoe and Stephen Haas, Coach of UA Mission Run Dark Sky Distance, traveled from the team’s base in Flagstaff, AZ, to share how UA’s elite runners – including Sharon Lokedi – are reaching new heights with records and wins, leveraging the benefits of the UA Infinite Elite in their longer training runs.

The UA Infinite Collection can be found on UA.com and in select UA Brand Houses in both men’s and women’s styles. The UA Infinite Elite retails for $160 USD and the UA Infinite Pro retails for $130 USD.

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