- Hidde Weersma sets new World Record at HYROX London (52:42) in the Elite 15 Men’s HYROX, becoming the first person to ever go under 53 minute
- PUMA athlete Weersma smashes previous World Record by 33 seconds
- Weersma wore PUMA’s Deviate NITRO™ Elite HYROX, the first shoe purpose built for HYROX competition
- Both the Men’s and Women’s Solo Pro World Records won in shoe following Joanna Wietrzyk’s World Record of 56:03 at the 2026 HYROX Phoenix Major
London, 21 March 2026
PUMA athlete Hidde Weersma created history at the Original Source HYROX EMEA Regional Championships in London, becoming the first person to ever go under 53 minutes (52:42) to beat the previous Elite 15 Men’s HYROX World Record by 33 seconds.
Wearing PUMA’s Deviate NITRO™ Elite HYROX, the first performance shoe engineered specifically for HYROX racing, Weersma’s incredible feat reinforces PUMA’s stance as the number one sports performance brand in HYROX – allowing athletes to perform at their peak in a sport with a unique blend of running and functional training at the elite level.
The sensational record follows on from PUMA athlete Joanna Wietrzyk setting a new Women’s Solo Pro World Record at the HYROX Phoenix Major earlier this year, also in PUMA’s new HYROX-specific shoe. With a blistering time of 56:03, Wietrzyk also smashed the previous record by a substantial 20 seconds.
A key milestone in the HYROX calendar, Weersma’s groundbreaking performance in the iconic capital city sees the PUMA Deviate NITRO™ Elite HYROX become a two-time world record setting shoe, and now holds the current record across both the men’s and women’s divisions.
The first-of-its-kind shoe launched globally on 19 February, featuring a full-coverage, high-traction PUMAGRIP outsole with a specially engineered lug pattern for unrivalled grip, a reengineered NITROFOAM™ provides elite-level cushioning for maximum energy return.
The world-record breaking shoe is available now on PUMA.com, in PUMA flagship stores, at HYROX events, on HYROX World, and at selected retailers across North America, Europe, Latin America, Asia, and Australia.
For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld.
