Craft has released its latest brand film, “Guess the Brand.” This film takes viewers to the streets of London, where participants are challenged to identify Craft shoes purely by wearing them, showcasing the quality and design of our products.
“Guess the Brand” captures the spontaneous and genuine reactions of people as they experience Craft footwear for the first time, without any visual cues. Their guesses ranged wildly, demonstrating that Craft stands toe-to-toe with some of the biggest names in the industry.
This project underscores our commitment to delivering exceptional comfort, performance, and style in every pair of shoes we make.
“We wanted to create something that not only highlighted the quality of our products but also engaged people in a fun and memorable way,” said Nicolas Peyrau, Creative Lead at Craft. “The responses we received were incredible and affirming. It’s amazing to see our brand being compared to major industry players. This film is a testament to the hard work and dedication of our team here in Sweden.”
Highlights of “Guess the Brand”:
- Filmed on location in London, featuring real people and genuine reactions
- Demonstrates the exceptional quality and design of Craft’s footwear
- Showcases the brand’s ability to compete with established global sports brands.
Craft invites everyone to watch “Guess the Brand” and see first hand the reactions and impressions that their footwear elicits.
