RunThrough has announced Palmer’s as headline partner and official skincare partner for its Victoria Park 5K, 10K and Half Marathon, taking place in East London on Saturday 12 December 2026.
The partnership will see the skincare and haircare brand engage with participants through interactive race-day experiences and product sampling, reflecting the growing appeal of mass-participation running events to brands operating beyond traditional sports categories.
Palmer’s, best known for its Cocoa Butter Formula, will showcase products including its Foot Magic range, developed to help soften and nourish dry feet, and its Tahitian Vanilla Hair Care range.
Connecting with the running community
Krista Omer, Palmer’s Brand Manager, said the partnership brings together two organisations with a shared focus on wellbeing and helping people achieve their goals.
“We look forward to working with RunThrough to enhance the race-day experience and support participants throughout their journey.”
Jack Williams, CEO of RunThrough, welcomed the agreement, describing Victoria Park as one of the organiser’s most popular regular events, attracting both familiar faces and first-time participants.
“Seeing brands like Palmer’s recognise runners as a key audience highlights the continued growth and influence of the running community.”
Williams added that RunThrough’s calendar of races, training nights and community activities offers partners opportunities to engage with participants beyond a single race day.
Three distances at Victoria Park
The December event will offer 5K, 10K and half-marathon distances on flat park paths and tree-lined avenues. The organiser says runners can expect chip timing, marked courses, marshals, race photographs, a finisher’s medal and refreshments.
The partnership highlights the commercial opportunities presented by community running events, with personal-care brands increasingly looking to reach active consumers through experiences that connect sport and everyday wellbeing.
Source: RunThrough press release, 13 November 2026.
