Swiss sportswear brand On and Los Angeles-based organic grocer and café Erewhon have introduced the next chapter in their partnership with the Fall/Winter 2026 “Fuel Your Energy” collection.
After launching the On and Erewhon Wellness Club, a co-branded juice and their debut collection earlier this year, the partnership returns with two new colourways of the Cloudsurfer Max Erewhon and seasonal tonal updates across an expanded apparel offering.
The campaign represents Los Angeles wellness culture and spotlights how individual local characters express wellness through their own lens.
Cloudsurfer Max Erewhon
At the heart of the collection is the Cloudsurfer Max Erewhon in Cider and Limon. It features double-layer CloudTec Phase technology, a monochromatic design, heel branding, additional reflective laces and an Erewhon-branded outsole.
On says the shoe is designed for different forms of motion, from a daily run to an Erewhon grocery trip.
Expanded apparel and accessories
The apparel range includes T-shirts and cropped tees with co-branded detailing, lightweight two-in-one shorts combining a regular running short and compression layer, short compression tights, and a co-branded sports bra.
Lifestyle pieces include a cargo pack tote with a zipped inner pocket, two co-branded Club Collective hoodies and Club Collective T-shirts.
The Fall/Winter 2026 On and Erewhon collection launched globally on 12 November through On stores and on.com.
