Hilly has strengthened its brand positioning with a refreshed digital identity following a 12-month development programme.
The specialist running sock brand’s new creative concept, Future Heritage, combines archival imagery and historical artefacts with 1990s-inspired typography, textured graphics and annotated product details.
Hilly says the direction is designed to communicate its history and product expertise while creating a more contemporary platform for the brand.
The relaunch gives the brand stronger product storytelling and clearer trade positioning, while providing a consistent framework for future marketing activity.
More information is available from Hilly.
