Leeds-based running apparel brand EDRA has introduced a guarantee, repair and end-of-life programme intended to keep technical running clothing in use for longer.
The scheme is part of the EDRA Product Standard, which considers performance, material selection, durability and what happens to garments after years of use. For specialist running retailers, it also highlights the growing importance of aftercare and product longevity when explaining the value of technical apparel.
Guarantee, repairs and take-back
EDRA says faults in materials or manufacture will be covered for the product’s reasonable useful life, in addition to existing statutory rights. If kit is damaged through use, the company will assess whether a lasting repair is possible, whether carried out by EDRA or through an appropriate home fix.
When a garment genuinely reaches the end of its useful life, customers may return it for assessment and an appropriate recycling or recovery route. They can receive store credit equal to 20% of their original purchase price towards a future full-price EDRA purchase. The same credit may be available when customers provide suitable evidence of responsible recycling through a local textile collection point.
Designing for longer use
Founder Nathan Edmondson says the approach starts during product development. The brand considers mono-material construction where it can deliver the required performance, but will retain blends where features such as stretch are necessary.
EDRA emphasises that repair and continued use should come before replacement. Returned garments may also give its design team feedback about durability and the practical challenges of end-of-life handling.
What this means for running retailers
Clear guarantees, repair options and take-back arrangements can help retailers explain the long-term value of running apparel beyond its initial features. Customers should still be directed to the brand’s published terms for eligibility, evidence requirements and the distinction between manufacturing faults and ordinary wear.
Full programme details are available from EDRA’s Product Standard.
