LOEWE and Swiss performance brand On have launched their Fall Winter 2026 collaboration, introducing the Cloudsolo Hiker and Cloudtilt Cosmic alongside technical apparel designed around movement and artistic exploration.
Two new footwear styles
The Cloudsolo Hiker takes inspiration from hiking footwear, combining a distinctive cloud heel with a lugged outsole, marbled rubber, custom hooks, two-tone laces and a co-branded buckle. Colourways include sand, dark khaki, black and fox red.
The Cloudtilt Cosmic updates the existing silhouette with a streamlined profile and a CloudTec Phase sole unit featuring larger cushioning cavities. Engineered mesh, translucent layers and LOEWE Anagram stitching complete the design.
Technical apparel meets luxury design
The collection also features parkas, puffers, micro-ripstop jackets, a packable poncho, cargo trousers, technical jerseys and performance shorts. Functional elements include adjustable hoods, ventilation and zipped pockets.
Artistic exploration
Photographer and director Rosie Marks captures artists Joan Jonas, Martine Syms and Tarek Atoui moving between their studios and the landscapes that inspire their work. The campaign connects creative practice with physical movement.
The collection launches on 15 October 2026 in selected LOEWE and On stores and online.
Source: On official announcement.
