This November, a pioneering new running event, the first of its kind in Europe, will launch at RAI Amsterdam. The International Running Expo (IRX 2025) takes place on 4-5 November 2025 and will be delivered by award-winning events company Raccoon Media Group, the team behind the UK’s National Running Show and the USA’s Boston Run Show.
Designed exclusively for the running industry, #IRX2025 is an essential, industry-first Expo. A central gathering point for Europe’s running business community, assembling key players including retailers, B2B buyers, athletes, influencers, and media from across Europe to discover new products, make vital connections and drive business forward.
More than 6,000 influential delegates will attend, comprising of senior retail buyers, top brands including Buff, Coros, Injinji, Maurten, Science in Sport, SCOTT, Tailwind, Vaga and many more. Plus high-profile athletes and influencers as well as press and media.
A star-studded line up of athletes and influencers confirmed include Peloton star and ultra-running legend Susie Chan, ultra-running icons Dean Karnazes and Scott Jurek, plus thought-leader, broadcaster and ultrarunner Dylan Bowman. They are joined by athletics favourites including Colin Jackson MBE, Paula Radcliffe and Tom Bosworth, plus many more thought and community leaders.
Aimed at cultivating high-impact connections, the event will feature thought-provoking sessions delivered by BrandLAB on ‘Building better brands’ & ‘Creating active communities’. Other fun and interactive activities include a morning run club in scenic Amsterdam locations and an after-party packed with signature surprises and unforgettable experiences that define Raccoon Media Group.
The International Running Expo will also showcase a hosted-buyer programme that will see senior buyers connecting with brands from across Europe, making it an invaluable opportunity for retailers and brands of all sizes to forge strategic partnerships and get unparalleled face-to-face access to decision makers from across the industry.
Commenting on The International Running Expo, Event Director Shirry Liram said: “I’m thrilled with the overwhelming interest and demand we have had for this inaugural event. It confirms the real appetite there is for a business-focused running event in Europe. IRX 2025 will provide an unprecedented platform for innovation, collaboration and business acceleration. Not only will we showcase the latest advancements and trends, but we’ll actively facilitate partnerships that help shape the future of running. The summit is designed to empower brands, retailers and professionals with the resources and connections to drive growth, elevate their impact and strengthen the running community across Europe and beyond.”
To find more about IRX and to register for your pass to attend, please visit www.internationalrunningexpo.com
