As the Rossignol brand pushes in the trail category with a new collection of trail-running shoes and apparel, the brand has signed on as title sponsor of the 2025 Birkie Trail Run, put on by The American Birkebeiner Ski Foundation (ABSF). The event is the second trail-running race for which Rossignol has signed on as title sponsor this summer season.
“Rossignol has enjoyed a long and meaningful partnership with the ABSF. To now be able to expand that as title sponsor of Birkie Trail Run and begin engaging ABSF communities year-round, across seasons, is incredibly exciting for us as a brand,” said Nick Castagnoli, Senior Brand Director at Rossignol. “We look forward to introducing everyone to the new Rossignol Trail Run collection and lacing up with old friends and new this September.”
While the American Birkebeiner, affectionately known as the “Birkie,” is most well-known for North America’s largest cross-country ski race, for over a decade, the Birkie Trail Run has brought thousands of runners and trekkers to the forested hills of the Wisconsin Northwoods for a challenging race day.
“We encourage everyone to adopt the ‘Birkie lifestyle’, a year-round active, healthy way of living,” said Ben Popp, Executive Director of ABSF. “Rossignol is a perfect example of this lifestyle with their new venture into trail running gear. It aligns perfectly with our mission to inspire people of all ages and abilities to live active, adventurous lives through not only cross-country skiing, but also running.”
The Birkie Trail Run is coming to Mt. Telemark Village in Cable, Wisc., Saturday, Sept. 27. The trail run festival includes various distance events: marathon, marathon relay, half marathon, nordic trek, 5K and a kids 1K fun run. Participants can register at birkietrailrun.com.
Rossignol also expanded its partnership with Panorama Mountain Resort as the title sponsor of its inaugural new trail running event, The WILDness presented by Rossignol, which took place in late June in Purcell Mountains in British Columbia, Canada.
For more information about Rossignol visit www.rossignol.com.
For more information about the American Birkebeiner Ski Foundation, visit www.birkie.com.
