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ASICS calls public to ‘share the feeling’ to support Mind

ASICS EMEA has called on people to share how exercise makes them feel, to inspire more people to move for positive mental wellbeing.

Founded almost 75 years ago, with the mission of improving mental wellbeing through exercise, ASICS is today asking members of the public to share a few words, lines or phrases to describe how moving with ASICS makes them feel. Movement can take many different forms; from running, walking, playing tennis or training in the gym.  ASICS will crowdsource words from across Europe and use the public submissions to inspire more people to exercise and experience the positive mental benefits.

To encourage members of the public to ‘share the feeling’ on social media, each post shared before June 1 .with #NothingFeelsBetter will raise £5* for mental health charity Mind. ASICS has partnered with Mind since 2021 to promote mental health through physical activity in local communities – prioritising people facing the greatest inequalities.​

Hayley Jarvis, Head of Physical Activity for Mind, said: “We’re delighted ASICS is embarking on this exciting project and have seen first-hand the positive impact physical activity can have on people’s mental health. We recognise that words have the power to uplift, elevate, motivate and inspire, so we’re looking forward to reading the public testimonials and seeing how they could encourage others to move to support both body and mind. Every post on social media will also help us to fund mental health support. This comes at a crucial time, as the cost-of-living crisis continues to take its toll on the nation’s mental health.”

Gary Raucher, EVP, ASICS EMEA said: “At ASICS, our guiding philosophy is literally in our name, Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body. Right from the very start, our founder saw that movement had the power to lift spirits, project positivity and propel people forward. We know exercise and movement can have a positive impact on how we feel, so we hope this project will inspire more people to get active and experience the physical and mental benefits of movement.”

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