The International Running Expo (IRX) is returning to RAI Amsterdam on 4-5 November with an exciting line-up of new brands, exclusive features and even more opportunities for the global running industry to connect, learn and do business.
Building on the success of its inaugural event, IRX 2026 is introducing a host of fresh experiences designed to bring together retailers, brands, distributors and industry professionals from across Europe and beyond.
New and emerging brands joining the line-up
Visitors will be able to discover the latest innovations from a growing list of exhibitors making their IRX debut. New brands confirmed for 2026 include Shokz, BAHE, 4T2, MAAREE, Pole Position, Stridematch, Superfeet, Swijn, Triumph, Veloci and wink, showcasing everything from performance footwear and sports bras to recovery products, technology and retail solutions. Together, they represent the diversity and innovation shaping the future of the running market.
Fresh experiences coming to the show floor
A major new addition to the show floor is The Running Track, sponsored by Precision Hydration. This interactive feature will give visitors the chance to experience the brand first-hand, test their abilities and inject some movement into their day while exploring the latest hydration solutions for endurance athletes.
Performance is also taking centre stage with the brand-new Skills & Speed Lab Session, led by Dutch Olympic champion Dafne Schippers alongside elite performance coach Arj Thiruchelvam. Expect practical coaching, expert advice and actionable techniques to help improve speed, sprint mechanics and overall running performance.
For those wanting to experience Amsterdam on foot, the Shakeout Run, sponsored by SCOTT Sports, returns with a brand-new format. This year’s 5km city run promises an exciting twist, with more details set to be revealed in the coming weeks.
IRX is also expanding its educational offering with the introduction of Roundtable Sessions. These informal discussions will bring together retailers, brands and industry experts to tackle some of the sector’s biggest challenges, encouraging open conversation, practical insights and fresh ideas that attendees can take back to their businesses.
More ways to foster connections
Networking extends well beyond the hall. Visitors are invited to the legendary IRX After Party at Escape Amsterdam on the evening of 4 November, offering the perfect opportunity to build new relationships and celebrate alongside the running community.
And with one ticket providing access to both the International Running Expo and ISPO, visitors can explore even more. The co-location with ISPO opens the door to the outdoor, winter sports and wider sporting goods industries, creating even greater opportunities to discover products, meet new partners and grow business across multiple sectors.
Whether you’re searching for the latest products, new suppliers, industry insights or valuable connections, IRX 2026 promises more innovation, more inspiration and more opportunities than ever before.
Don’t miss your chance to be part of Europe’s meeting place for the running industry. Register today before the early-bird pricing expires and join thousands of retailers, brands, distributors and industry professionals in Amsterdam this November.
