Following a hiatus, INOV8 is re-entering the road running space with a shoe that reconnects runners to the road. Bucking the carbon plate trend, the trail specialists have designed a new collection of road running shoes called ROADFLY.
The first shoe from the collection is now primed to leave the start line. It shares the same name as the collection, ROADFLY.
Featuring INOV8’s new anatomical foot-shape fit, 18mm/12mm of propulsive POWERFLOW PRO midsole foam, and weighing 265g, the super-versatile road shoe is designed for all distances and training/racing scenarios.
Three additional shoes in the ROADFLY collection will follow, with each dialled in for extra speed or extra cushioning.
INOV8 have intentionally steered away from the carbon plate trend in the design of the new ROADFLY. Instead of plates and high stacks, they’ve focused on creating a low-profile road running shoe with a natural feel, reconnecting runners with the road, while promoting the benefits of greater comfort and foot health.
Wayne Edy, who founded INOV8 in 2003 and remains at the helm, said: “The human foot is already perfectly adapted for movement, and running in shoes with a lower profile helps you to maintain your natural centre of gravity. This leads to a more efficient and injury-free running style.
“The new ROADFLY shoe ticks all these boxes and coupled with the same new foot-shape fit that features on all our 2024 trail shoes, it provides a more natural, comfortable, fast-feel alternative for road runners to add into their shoe rotation.
“We’re delighted to re-enter the road scene with a shoe that oozes the INOV8 DNA of giving runners everything they need and nothing they don’t.”
An exclusive first drop of ROADFLY shoes are available to buy from INOV8 brand stores now. An online launch will follow in September.
