INOV8 founder Wayne Edy is back as CEO, leading the brand into an exciting 2025.
Joining him is Michael Price, returning as Product & Marketing Director after six successful previous years at INOV8 (2016-2022).
Edy said: “2024 has been a transformative year. We’ve redefined the design and fit of our footwear to work naturally with the foot, enhancing strength and movement. Alongside this, we’ve rebranded. The response has been extremely positive and sets us up for growth in 2025.
“I’m excited for Michael’s return. Together, we’ll bring fresh energy and innovation to the market.”
Rooted in the English Lake District and celebrated globally, INOV8 creates high-performance running, hiking and gym gear for athletes who push boundaries.
Price, formerly of Asics and Reebok, said: “Our focus is strengthening the brand, expanding our reach and building growth across wholesale, distributors and D2C.
“We’re committed to building strong partnerships and a motivated team that competes – and wins – together.
“With revitalised leadership, INOV8 is looking forward to a bold future.”
Forged in the fells and mountains of Northern England in 2003, INOV8 is a renowned, ambitious sportswear pioneer that sells globally into 50+ countries. It designs award-winning shoes, apparel and equipment for run, gym and hike. www.inov8.com
