INOV8 expands outdoor specialty sales network

INOV8 – a leading name in technical footwear, apparel and accessories – proudly announces the appointment of two dynamic US independent sales agencies to its network of outdoor, running and sports specialists.

These strategic alliances mark a significant move in enhancing INOV8 market presence and ensuring wider accessibility of its award-winning, innovative gear.

Joining forces with John Swartz, of JMS Enterprises, and incumbent agency Midland Sales, INOV8 aims to capitalize on their expertise and regional insights to drive growth and strengthen brand engagement across the South, Southwest, Rockies and Midwest regions of the US.

Founded in the mountains of Northern England in 2003, INOV8 is an ambitious sportswear pioneer whose lightweight, natural products are designed to keep runners, hikers and gym enthusiasts in the flow. 

“We are excited to welcome John and Midland Sales to the INOV8 family,” said Mike Snell, CEO at INOV8. 

“Their established track record and understanding of their respective markets make them invaluable additions to our US team. Together, we are poised to reach our ambitious growth targets and better serve our customers.”

JMS Enterprises and John Swartz bring 20+ years of experience in the outdoor sector, and both agencies have demonstrated a strong commitment to driving results and building lasting relationships, making them ideal partners for INOV8’s growth strategy. 

JMS Enterprises is a Manufacturer Representation Firm for multiple markets throughout the Southern Rockies and South-Central United States. Other brands in their portfolio have them consistently selling to retailers in the Outdoor, Hunting, Fishing, Sports/Fitness, Cycling, Kayaking, Motor Sports, and Health sector.          

“Every partner, regardless of size, is given personal attention,” said John Swartz.

“Working as a partner participating in ongoing market strategy allows us to meet the demands of a fast-moving market and deliver greater choice and award-winning service.”

For more information about INOV8 see 


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