INOV8 unveils next generation trail running shoes

Pioneering sports brand INOV8 have unveiled their next generation hard-ground trail running shoes.

The INOV8 TRAILFLY and TRAILFLY SPEED feature the biggest and most exciting design enhancements in the company’s 20+ year history. They also form part of a radical new 2024 footwear collection that headlines INOV8’s first-ever rebrand.

The first shoe to launch from the collection last month was the MUDTALON SPEED, designed for muddy running and soft-ground trails. The two new arrivals are hard-ground specialists.

And while they retain some of the key DNA that has made earlier award-winning shoes from the same franchise so hugely successful, these new innovations are a different breed of beast ready to meet the next generation needs of runners who like to tear up trails.

Like the other shoes in the 2024 collection, the TRAILFLY and TRAILFLY SPEED feature a brand-new anatomical foot-shaped fit that promotes a more natural feel. This in turn brings greater levels of comfort and performance.

INOV8s designers have also worked tirelessly to develop major enhancements in grip, cushioning, protection, durability and visual design.

The TRAILFLY SPEED is the lighter of the two new shoes and is available to buy now*. The TRAILFLY, which has deeper cushioning than its sibling, is set to join it shortly. Both will eventually come in two brand-new width fits – Standard & Wide. For launch the TRAILFLY SPEED is in Wide. The TRAILFLY will launch in both fits.

INOV8 founder Wayne Edy said: “Shoes from our TRAILFLY franchise have won many awards over recent years, including trail running shoe of the year accolades. Our experienced design team have built on that and at the same time brilliantly revolutionised our new footwear offering for 2024 across our run, walk and gym categories.

“The new shoes are neither over engineered nor under engineered, in the strong belief that nature knows best. We let your foot control the shoe, not the shoe control the foot.

“This is a huge year for INOV8, the biggest since we began in 2003. We look forward to sharing more of our exciting 2024 innovations in the coming weeks and months.”

*A limited first drop of the TRAILFLY SPEED is available to buy now directly from INOV8 or retail partners for UK and ROW based runners. A separate drop into the US will follow soon.

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