The world’s fastest growing running event organiser and the UK’s market leader
Has today announced it is seeking its first-ever title sponsor, marking a milestone moment as the company accelerates its growth across the UK and internationally.
Since its launch in 2013, RunThrough has built a reputation as the go-to name in mass participation running, combining scale with authenticity. Its year-round calendar spans some of the UK’s most iconic and community-loved races, including Run Alton Towers, Hampton Court Palace Half Marathon, London Half, Everton 10k, Fulham 10k, Surrey Half Marathon, Warrington Running Festival, and hundreds more events nationwide. Together, these races have welcomed hundreds of thousands of runners of all ages and abilities.
Unprecedented Growth and Opportunity
With more than 350 events taking place in 2025 and over 400,000 participants, RunThrough is on track for another record-breaking year. Looking ahead, 2026 is set to deliver even greater scale, with participation projected to climb further as the organisation accelerates its international expansion, hosting events in France, USA, Spain, Switzerland and Qatar.
RunThrough is already the world’s fastest growing running event organiser, with participant numbers rising from 211,000 in 2023 to more than 320,000 in 2024: an industry-leading 51% year-on-year increase. Its year-round presence, ability to engage the running community at scale, and growing influence across both live events and digital platforms is unmatched in the mass participation industry.
Leadership Comments
Jack Williams, CEO of RunThrough, said:
“We are proud to be recognised as the world’s fastest growing running events company, and this is the perfect moment to invite a partner to share in our journey. RunThrough offers more than exposure, it’s a chance to align with an audience that is highly engaged, loyal, and passionate about the active lifestyle. A title sponsor will have the opportunity to becometruly embedded in the heart of the running community, with visibility and engagement across the UK and internationally, all year round.”
Russ Jefferys, former parkrun CEO & Founder of MOVE Sports Marketing, added:
“I have worked across the endurance and mass participation space for many years, and I can say with confidence there is no brand platform more exciting right now than RunThrough. The variety of events and races is unmatched, and the company’s trajectory is extraordinary. RunThrough has become a movement, inspiring participation week in, week out. For brands, this represents a unique opportunity to engage consistently and meaningfully with a vast, growing audience.”
Next Steps
RunThrough invites interested organisations to explore this landmark sponsorship opportunity by contacting jack[at]runthrough.co.uk
For more information, visit: www.runthrough.co.uk
