Introducing the new Discover Your Trail campaign from The North Face, designed to encourage everyone to get out and explore the trails around them – because the trail is for everyone, no matter which trail you follow or how you follow it.
Trails are for everyone, from athletes looking to capture their next FKT, to weekend adventurers getting off the beaten track, and first-time hikers looking to explore the undiscovered. Discover Your Trail aims to inspire all.
To help explorers get out and discover their trail, The North Face has partnered with Strava to encourage walkers, runners and hikers to reach 100km from March 14 to April 10, tracking their progress as they go!
The campaign also features three collections, each providing the gear needed to get out on the trail, including:
- Trail Running
The Hike collection is designed to illuminate the universal benefits of finding your own trail, whether your purpose is to find solitude, or connect with the community. This debuts the revamped VECTIV Fastpack Mid Futurelight shoe, The North Face’s most cushioned hiking boot for long days discovering the outdoors.
Flight Series encompasses some of The North Face’s most technical pieces to date enabling athletes and newbies alike to push themselves in the depths of nature. The Flight collection includes striking new colourways of the bestselling Lightriser Wind Jacket, the Flight VECTIV, and weightless tank. The pieces boast a high level of breathability and durability whilst regulating body temperature for the coldest days and the rockiest of trails.
The Trail Running collection honours trail runners at their best. The innovative designs are inspired by the some of the most iconic trails that continue to inspire The North Face athletes. The First Dawn Packable Jacket, Sunriser short sleeve t-shirt and VECTIV Enimus bring comfort allowing you to fully experience the beauty and serenity of trail running.
The Hike collection is available to buy from March 15 with Flight and Trail to follow later in the season. All collections will be available at www.thenorthface.com and in select The North Face stores. To keep up to date on future launches follow @thenorthfaceuk on Instagram, and @thenorthface on Facebook.
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