News
News
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adidas unveils the Supernova Prima
In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio…
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SportsShoes.com announces 11 per cent increase in sales to £90m
SportsShoes.com achieved an 11 per cent year-on-year increase in turnover to £90m and acquired 663,000 new customers in the 12…
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Rab honoured with ISPO Award for new Veil XP 30 running pack
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has received an ISPO Award for its new Veil XP 30 running pack.…
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“Guess the Brand” – a new film by Craft that challenges perceptions
Craft has released its latest brand film, “Guess the Brand.” This film takes viewers to the streets of London, where…
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SUDU hits the ground running with backing of Levy
As a new UK sportswear brand, SUDU – which translates to ‘speed’, ‘velocity’, and ‘tempo’ – have announced the launch…
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ESCALANTE RACER 2 Speedwork, Racing, Walking
It’s the simplicity and FootShape fit of the Escalante but even faster. Altra made it leaner, meaner, lighter, and more…
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ESCALANTE 4 Training, Racing, Walking
Simplified and refreshed. Altra built the Escalante 4 as a nod to the fan-favourite Escalante 1.5, with FootShape fit, greater…
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TV stars join over 20,000 runners in Hackney for half marathon
Stars of stage and screen joined over 20,000 runners in East London for the 2024 Wizz Air Hackney Half marathon.…
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