advance performance

Advance Performance independent retailer hits the ground running

While record numbers of shops on Britain’s high street stand empty as consumers move to shop online, Advance Performance (AP)running stores are adapting to thrive.

Amid turbulent times, the team at East Anglia’s leading independent running specialists have been driving forward fresh ideas and a brand-new look.  This bold pivot includes an updated brand image, a beautiful and easy to use new website, packed full of features to bring runners an online experience reminiscent of what they have come to expect from AP in store, all topped off with a ground-breaking price promise to their consumers.

Martin Jennings, Managing Director, said: “We recognise that the web has changed how people shop and we are not just adapting to survive, we are adapting to thrive in this new retail era.

“Where in the past we have focused all of our efforts on the quality of our service and our in-store expertise to ensure that our customers find their ideal shoes, this is no longer enough. The online shift is placing more importance on price, ease and range than ever before and as such, so are we.”

The retailer is smashing down any barriers for their customers, by launching a new superfast website that will display the very best UK-based prices on a massive range of running shoes to their Tribe members, along with exclusive access to competitions, product launches, sale previews, treats and more. 

All of this will be in addition to their unrivalled expertise, gait analysis and advice, provided to their members, free of charge.

Martin continued: “We want to create a real AP running community, who receive exciting rewards, excellent service and great value.

“In fact – miles better value!”

Visit the new look website today at 

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