Fronted by Laura Muir, the initiative aims to inspire movement as a means of supporting mental health and will raise funds for Scottish charity SAMH
As the days grow shorter and the dark mornings set in, finding the motivation to train can be a serious challenge for athletes and fitness enthusiasts alike. To help people “Move Through It,” MOVE Pre-Workout has teamed up with Olympic runner Laura Muir to share her personal strategies for maintaining resilience and routine during the toughest training months.
Muir is renowned for her unwavering focus, which she attributes in part to embracing the difficulty of winter training. “Part of you knows it’s going to be hard, wet, and cold, but there is also something really rewarding about it,” Muir notes. “When you come back from a session in horrible conditions, it’s even more rewarding. You feel so much better physically and mentally for having gone and done it.”
Laura Muir offers her five core strategies for sustaining motivation and routine throughout the winter months, allowing you to continue to ‘MOVE Through it’:
- Prep Your Gear the Night Before: Eliminate the decision-making process. “If I have to train really early in the winter, I’ll set out my clothes the night before. It just means you don’t have to think about what you’re going to wear; you can just roll out of bed and get moving.”
- Meet Up with Someone: We all move through it together. Accountability is key, and safety is paramount. “If you’re meeting someone, you’re committed to that person, so you can’t not show. It also can be much safer than running alone, especially for women.”
- Embrace the Indoors: Movement doesn’t always require battling the elements. “Maybe you don’t always have to go outside. You could do a gym class to get moving or take advantage of having a treadmill inside.”
- Set a Goal, Any Goal: Structure gives your training purpose. “If you have something to work towards, something to achieve, it makes you a lot more structured to get to that point. It doesn’t have to be a race goal; it could be to just get outside and run three times a week, for example.”
- Always Have a Treat Afterwards: Create a positive feedback loop for your effort. “Go for a nice coffee afterwards, or maybe run somewhere that has a nice place at the end, like a pretty park or a bakery. Have something to look forward to.”
These tips powerfully illustrate the core message of MOVE’s new “Move Through It” campaign, which focuses on movement as a powerful tool for navigating the mental health challenges of winter, including Seasonal Affective Disorder (SAD). The campaign frames exercise not as a chore to be avoided, but as an anchor for the mind.
“Endurance for me means resilience,” Muir states. “To have an endurance capacity, you’ve got to be resilient. I think that’s a good word to describe what endurance means to me.”
MOVE Pre-Workout functions as a key tool to help build resilience, delivering:
- Sustained energy when natural motivation is low.
- Mental clarity when the winter slump causes focus to fade.
- A small, positive action that supports both body and mind.
- Giving Back: Every MOVE Makes a Difference
As part of the campaign, MOVE is proud to announce that every tub or carton ordered will trigger a £1 donation to SAMH (Scottish Association for Mental Health) to support vital mental health initiatives across Scotland. Additionally, all profits from specially created “MOVE THROUGH IT” t-shirts and bundles will be donated to the charity.
“You can’t always escape the dark season, but you can move through it,” is the campaign’s core message, offering acceptance and solidarity to those struggling through the darker months.
