London Marathon Events has announced a partnership with HubSpot to become the Official Customer Platform of the TCS London Marathon.
HubSpot is an AI-powered customer platform that gives marketing, sales, and service teams everything they need to help their businesses grow. The partnership begins for this year’s TCS London Marathon, the historic 45th edition of the event, and runs to 2027.
Mark Barry, Managing Director, EMEA, HubSpot: “Just as the TCS London Marathon empowers runners to push beyond their limits and achieve ambitious goals, we are dedicated to helping small and medium-sized businesses go the distance. The TCS London Marathon represents the kind of determination and continuous improvement that resonates deeply with HubSpot’s mission of helping millions of organisations grow better.”
Hugh Brasher, CEO of London Marathon Events, said: “We are delighted to welcome HubSpot as the Official Customer Platform of the TCS London Marathon. We look forward to working with HubSpot to develop this innovative partnership for the next three years.”
The 2025 TCS London Marathon takes place on Sunday 27 April.
About London Marathon Events
London Marathon Events (LME) organises a series of mass participation events inspiring more than 200,000 participants every year. Its portfolio of world-class events includes the world’s biggest marathon and the world’s greatest festival of cycling. It is also a social purpose company, delivering outreach programmes which inspire activity in all ages, abilities and demographics to schools and communities across the UK.
London Marathon Events passes its surplus each year through corporate Gift Aid to its parent charity, the London Marathon Foundation (the operating name of The London Marathon Charitable Trust, a registered charity (283813) and a company limited by guarantee registered in England & Wales (01550741), registered office: 190 Great Dover Street, London, SE1 4YB).
Since 1981, the London Marathon Foundation has awarded £110 million to more than 1,700 projects that inspire activity in London, Essex and across the UK.
Read more about the work of London Marathon Events here
About the TCS London Marathon
- The 2025 TCS London Marathon will take place on Sunday 27 April 2025. This will be the 45th edition.
- The London Marathon was first held on 29 March 1981 and the millionth finisher in the history of the event crossed the line in 2016.
- Since the first London Marathon in 1981, the event has raised more than £1.3 billion for charity.
- The 2025 TCS London Marathon Official Charity of the Year is Pancreatic Cancer UK.
- London Marathon Events passes its surplus each year through corporate Gift Aid its parent charity, the London Marathon Foundation (the operating name of The London Marathon Charitable Trust, a registered charity (283813) and a company limited by guarantee registered in England & Wales (01550741), registered office: 190 Great Dover Street, London, SE1 4YB).
- Since 1981, the London Marathon Foundation has awarded £110 million to more than 1,700 projects that inspire activity in London, Essex and across the UK.
- For more information, visit tcslondonmarathon.com
