The Next Gen in Streetwear Inspired Essentials
Swiss sportswear brand On, and the forward-thinking Munich-based creative studio, Bureau Borsche, present the next IKON Collection. Building on the partnership that first launched late last year, the new collection continues to explore sportswear as a vehicle for expression. Spotlighting the tracksuit, Bureau Borsche’s distinctive creative lens reframes signature looks to resonate with a new generation.
At a time when performance-inspired streetwear dominates feeds, with branding and logos often taking center stage, the second IKON collection reverses the formula. It advances the aesthetic principles of the first collection by focusing on refined silhouettes and thoughtful detail. To bring the collection to life, the accompanying campaign draws on Bureau Borsche’s creative process. It applies analogue techniques that give the imagery a crafted, textural quality.
The latest collection delivers a refreshed tracksuit silhouette as well as a new jacket, cap and bag. The tracksuit reinterprets the On logo through tonal colour-blocking and sharper lines. It features woven detailing that creates a subtle dripping effect. The IKON Waterproof Jacket, a new style for this collection, features a technical water repellent material construction. It has a fully tape-seamed membrane and reflective details. The IKON Track Jacket and Pants introduce a double knit fabrication and raglan cut. They include the capsule’s signature tonal colour blocking. The oversized recycled nylon IKON Cargo Pack and 6 panel IKON Cap complete the line-up. They can be worn as a full look or mixed effortlessly into everyday styling. The IKON Track Jacket, Track Pants, and Cap are delivered in two different colourways – black and baby blue. Meanwhile, the IKON Waterproof Jacket and Cargo Pack are available in black.
Styled alongside the collection is the Cloudflow 5 AD. Inspired by running, defined by expressive design and high-energy performance, the silhouette is available in two colourways. It matches the pieces designed in collaboration with Bureau Borsche – Obsidian / Evergreen and Hail / White.
The second IKON collection launches on November 20, 2025 at on.com and through select retail partners.
