RunThrough, the UK’s largest and Europe’s fastest-growing running events company, is thrilled to announce its new strategic partnership with givestar, a next-generation fundraising platform. This exciting collaboration aims to empower the RunThrough community to raise an estimated £50 million for charitable causes over the next three years, providing participants with cutting-edge fundraising tools to maximise their impact.
givestar, founded in 2018 by Alex Coleridge and Tom Montague, is a UK-based tech-for-good startup on a mission to unleash the philanthropic potential in everyone. Through innovative features such as Split Donate and Boost Donate, givestar is revolutionising fundraising in today’s cashless and mobile-first society. The platform’s exclusive Boost Donate (Tap to Pay) technology enables any smartphone to become a contactless donation device, increasing average donation values by 50%.
This partnership marks a key moment in RunThrough’s long-term vision to expand its charitable impact. With over 285,000 participants across more than 270 events annually, the potential to generate significant funds for charities is unparalleled. The seamless integration of givestar’s fundraising technology with RunThrough events will offer participants the opportunity to create fundraising pages quickly and easily, enabling a new wave of charitable giving.
Matt Wood, Co-Founder of RunThrough, expressed his excitement about the partnership: “At RunThrough, we’ve always believed in the power of community and the impact our events can have on charitable causes. By partnering with givestar, we’re able to offer our participants next-generation fundraising tools that will help them make an even bigger difference. We are confident that this collaboration will elevate our fundraising efforts to new heights.”
Tom Montague, Co-Founder of givestar, shared similar enthusiasm: “Partnering with RunThrough enables us to bring our fundraising technology to hundreds of thousands of runners. We believe that great causes deserve better, and with givestar’s tools, we can empower the entire RunThrough community to make an even greater impact.”
Through this partnership, RunThrough and givestar will not only provide participants with innovative, user-friendly tools but will also create a fundraising platform designed to meet the needs of modern society. The shared goal is to unlock the full potential of the RunThrough community, helping charities raise the funds necessary to continue their vital work.
As RunThrough continues to grow, this partnership with givestar is set to be a game-changer for the UK’s fundraising landscape, creating lasting benefits for both charities and participants.
RunThrough will organise and deliver 270+ events in 2024, including the LONDON TEN, London’s first free-to-enter road closed event, Run Alton Towers and the Fulham 10k.
