The NITRO™ Lab is filled with a variety of activities to get your adrenaline pumping, including challenges, giveaways, fuel stations and customisations. As a result, the brand locks in on being London’s Energy Source for the weekend.
Located just steps from the Marathon finish line, The NITRO™ Lab will also give the run community a peek behind the curtain. They will see what the future of fast looks like through ground-breaking product innovations.
In celebration of the Marathon, PUMA has also revealed a limited-edition Deviate NITRO™ Elite 4 LDN. The shoe is exclusively available to any runner able to complete PUMA’s 1k Energy Race. Specifically, this means running a sub-4-minute kilometre inside The NITRO™ Lab.
PUMA has also partnered with iconic brands to help fuel your journey to race day, including Flat White Or F*ck Off who will keep London’s run community caffeinated throughout the weekend. Meanwhile, on race day, PUMA will welcome Marathon finishers back to the ICA with free pizza and beer for anyone with a finishers medal.
To see The NITRO™ Lab full schedule of events – including the brands first ever shake-out run with PUMA‘s global hybrid athlete Lucy Davis – visit pumaldn.com.
For those who missed out on the Marathon, PUMA is also keeping the energy high the night before the official race. In addition, they are supporting runners taking on the Reverse Marathon – an unofficial overnight 26.2-mile run taking place just hours before the main event.
Starting from Trafalgar Square, PUMA will be on hand from 11pm, offering 50 runners the opportunity to do a shoe swap. Runners will trade their existing running shoes for a brand new pair of PUMA’s showstopping Deviate NITRO™ Elite 4.
For the first male and female finisher of the Reverse Marathon will be awarded with a year’s supply of PUMA running kit.
To register interest for the Reverse Marathon shoe swap, please visit PUMA’s Eventbrite link: HERE.
