Performance eyewear brand Altalist is the subject of a new story published by the International Running Expo (IRX), highlighting a name associated with sports sunglasses for runners and cyclists.
The feature arrives ahead of IRX 2026, which takes place at RAI Amsterdam on 4–5 November and brings together brands, retailers, distributors and other running-industry professionals.
Performance eyewear in the running market
Sports sunglasses are an important part of the running accessories category, with fit, coverage, lens performance and comfort among the considerations for customers. Altalist offers sports eyewear aimed at active users, including runners. For specialist retailers, the brand provides an opportunity to consider how technical eyewear fits alongside footwear, apparel and other running accessories.
Running industry gathers in Amsterdam
IRX is positioning its 2026 edition as a meeting point for more than 200 international brands, alongside an industry programme addressing retail, technology and emerging consumer trends. The event is co-located with ISPO at the same venue.
Read the original feature, The Altalist Story, on the International Running Expo website for the brand’s own story and further detail.
