The national governing body of athletics in the United States announced a 2024 audited revenue of $44,592,809. This is the largest in the organization’s history and a nearly $8-million increase from 2023. The record-setting year comes in the midst of a 10-year-period of near-uninterrupted growth in revenue. It continues the three-year recovery from the financial implications of the COVID-19 pandemic, which plagued all event-based organizations in 2020 and 2021.
2024 also marks the final year of USATF’s investment in the 2022 World Athletics Championships. The commitment to the U.S.-based championship event held in Eugene, Oregon accounts for the largest expense on the 2024 report at more than $10 million. USATF paid $8 million in World Championship-related expenses in 2023.
In 2024, USATF also increased its investment in sports performance by more than $2 million dollars. This totalled $10.5 million. Additionally, its investment in elite athlete competitions increased by more than $800,000 for a total of $15 million. As a result, the United States dominated the medal count in track and field at the 2024 Paris Games. They won 34 total medals including 14 golds. This trajectory continued at the 2025 World Athletics Championships in Tokyo. There, Team USATF claimed another 16 gold medals: a championship record. USATF continues to build reserves that will allow increased investments in the area of performance.
“With hundredths of a second separating a gold medal and fourth place, every dollar USA Track & Field invests in performance gets us closer to the podium,” said Max Siegel, USATF’s CEO. “As we approach LA 2028, USA Track & Field is committed to a strategy that ensures American athletes have the funding and the resources they need to continue being the best in the world.”
While expenses surpassed revenue in 2024, the gap was reduced by nearly $4.5 million dollars from 2023. This was achieved by significant diversification in sponsorship and increases in membership fees, programming, and events revenue. Furthermore, a year-over-year doubling of merchandise sales positively impacted increased insurance costs, unplanned litigation, and uniform valuations. USATF remains fiscally strong and anticipates an operating surplus in 2025.
As a 501(c)3 not-for-profit, USATF is compliant with all auditing and reporting standards. The 2024 audit was conducted by an independent, nationally recognised firm. It was reviewed by the Board of Directors Audit Committee. With a commitment towards transparency in governance and financial management, the 2024 990 and audit can be found on USATF’s website.
