The Women’s Sports Store has officially launched, offering a trusted destination for women seeking expert guidance, high-quality sportswear, nutrition and performance products and education made to support their goals and wellbeing.
The Women’s Sports Store is the antidote to all the inaccessible and unreliable experiences women have when we shop for the sports gear we need. From kit designed to fit real women, to nutrition that actually nourishes, the platform introduces consumers to brands that truly understand women and how they want to feel when they run, swim, cycle, hike, and play.
Every product featured has been picked, tested, and used in the real world by women with reviews, recommendations, and expert guidance they can depend on. The platform enables women to find the products that are right for them, for their bodies, their goals, and their lifestyles.
Championing women at every level of sport The Women’s Sports Store proudly features many female-founded brands, including Veloforte, Bimble and Bolt, Luca, and Freyja Fit brands leading the charge in performance, innovation, and empowerment.
Leading on the education offering is Dr. Stacy Sims, a global authority on female physiology and performance, who brings her expertise to help women train smarter, recover better, and make informed choices about their health and wellbeing.
“We wanted to create a space where women could finally find the right products for their bodies, their goals, and their confidence,” says Mel Berry Co-Founder of The Women’s Sports Store. “No more guesswork, just gear that works.”
Founded with a mission to empower women through sport, The Women’s Sports Store goes beyond retail. It’s a hub for education, insight, and inspiration, bridging the gap between women’s needs and the sports industry’s offerings.
Visit www.womenssportsstore.com to explore the full range and discover products made for women, by women.
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Photos: HERE
Contact
Name: Mel Berry – The Women’s Sports Store
Email: [email protected]
Phone: +447720840898
About Women’s Sports Store
Founded in 2025 by Holly Woodford and Melanie Berry, the Women’s Sports Store is the UK’s first dedicated online retailer designed exclusively for women’s sportswear and equipment. Created to close the gap in a market dominated by unisex designs, the Women’s Sports Store enables every woman, regardless of size, shape, or sporting ambition to find gear that truly fits her body and supports her goals.
With a carefully curated selection of apparel, footwear, and accessories, the platform offers expert fit advice, inclusive sizing, and recommendations for all activity levels from first-time joggers to competitive athletes.
Visit www.womenssportsstore.com to explore the full range and learn more about how Women’s Sports Store is redefining the future of women’s sport retail.
For too long, women’s sportswear has been treated as an afterthought and scaled down versions of men’s designs that fail to consider female physiology, comfort, or confidence. The Women’s Sports Store was born to change that, the platform delivers a retail experience built for women, by women. As participation in women’s sport continues to grow across the UK, this launch marks a significant step toward equality in both access and design
