Swiss Sportswear brand On today announces the arrival of its global Squad Race series to London, on Saturday, July 18th. A global series celebrating the crews and communities at the heart of modern run culture, Squad Race aims to capture and amplify real energy by connecting runners through a unique and fast-paced relay competition.The London event sees On collaborate with partners at the centre of the diverse city’s run community, transforming running into a team sport that connects everyday and dedicated run squads.
First starting in Beijing in April, 2026, On Squad Race will conclude with a world final in Los Angeles this September, after travelling to major cities including Barcelona, Rio de Janeiro, Singapore, Sydney, Tokyo.. The London race will transform the urban car park of Yellow Park, Tobacco Dock into a relay race that celebrates the squads, crews and communities shaping London running culture. The winning squad from each city will qualify for the global final in Los Angeles for the chance to compete against the worldwide community of On Squad Race champions.
“On Squad Race is about building and celebrating run culture, and London is home to one of the most vibrant and influential running communities in the world,” said Bianca Pestalozzi-Houchangnia, General Manager EMEA. “From grassroots crews to established clubs, the city has a unique energy that comes from people coming together through running. With On Squad Race, we’re creating a platform that brings competition, culture and community together, giving crews the opportunity to represent their city, connect with others and be part of something bigger than a single race.”
Set against the industrial background of Tobacco dock, On Squad Race London is designed as more than a race – it’s an immersive celebration of crew culture for runners and spectators alike. Athletes battle it out in four-person relay teams on the venue’s dramatic spiral course, with crews powered by the Cloudmonster 3, the latest release at the center of On’s Real Energy campaign that launched earlier this year. Designed for maximum cushioning and energy return, the shoe will be available for on-site demos, giving participants a firsthand look at On’s latest performance innovation.
Guests will enjoy live race viewing, community hangouts, customisation stations, music, food, and post-race celebrations that continue long after the finish line.
