In just three weeks, the business side of the running world heads to RAI Amsterdam as the International Running Expo (IRX) 2026 returns on 4–5 November. Organised by Raccoon Media Group, the event is designed to help brands, retailers, athletes and race directors connect and grow.
More than 150 brands on show
IRX will welcome more than 150 leading brands, with sports technology and endurance names including COROS, Fenix, Injinji, Nike Vision and OOFOS. The exhibitor line-up also includes OTSO, Precision Fuel & Hydration, Red Bull SPECT, Science in Sport, Salomon, SCOTT Sports, Shokz, SunGod, Suunto, Tailwind, Under Armour, VÅGA Europe and Wahoo.
Olympic champions and industry leaders
The event agenda brings together executives from Brooks, COROS, parkrun, Up & Running, UTMB Group and World Athletics. Olympic and world championship figures on the programme include seven-time Olympic champion Allyson Felix, Olympic gold medallist triathlete Alex Yee and two-time 200m world champion Dafne Schippers.
A programme highlight is an exclusive private screening of The Hillbilly Scientist, an authorised documentary about Gary “Lazarus Lake” Cantrell, the creator of the Barkley Marathons.
Business sessions meet running culture
Alongside expert-led panels, live podcasts, fireside chats and workshops for running professionals, attendees can experience a dedicated indoor track from Precision Fuel & Hydration, a community Strava Art run and wellness sessions featuring breathwork, yoga and meditation led by Balance Breathing. Dafne Schippers will lead a training clinic, while networking continues into the evening, including an official afterparty at Escape Amsterdam.
Co-located with ISPO 2026
IRX 2026 is co-located with ISPO, giving attendees access to both shows with a single ticket. The arrangement is intended to make it easier to explore the wider sports and fitness market and meet suppliers across multiple exhibition halls.
Delegate registration remains open, and the organisers say final exhibition spaces are available for brands looking to participate.
Source: International Running Expo / Raccoon Media Group press release, “IRX26 – 3 Weeks to go”.
