RunThrough, the UK’s leading and Europe’s fastest growing running events company, has announced a new partnership with Grupo Bimbo UK Limited, the home of the New York Bakery Co. for the highly anticipated Run Kent Tonbridge Half Marathon, 10k and 5k event, scheduled for September 29th. This collaboration brings together two brands, uniting their passion for community, health, and fitness.
The New York Bakery Co. is the UK’s most well-known bagel brand, with large bakeries in Yorkshire and Kent, making the Run Kent event a perfect race to partner with RunThrough. As part of Grupo Bimbo Global, one of the largest bakery companies in the world, the New York Bakery Co brand will be integrated into all event communications and feature exciting on-site activations to engage runners and showcase their commitment to supporting families in the UK through charitable initiatives.
Run Kent, presented by The New York Bakery Co., will also be a part of the 2024 Bimbo Global Race series. This series of simultaneous running events around the world aims to bring people together and support communities in need through charitable donations. The 2024 edition marks the 9th year of this global initiative.
In the UK, Grupo Bimbo UK Limited will continue to support the Magic Breakfast charity, providing bagel donations to help ensure that children who need it can join breakfast clubs. Bagels are also a popular food for runners, providing essential energy for running and training.
“We are thrilled to partner with New York Bakery Co. for the Run Kent event,” said Matt Wood, Co-Founder of RunThrough. “Their commitment to supporting local communities aligns perfectly with our aim in benefitting the communities in which we host our events. We look forward to providing an exceptional race experience and making a positive impact together.”
Join us for Run Kent on 29th September in Tonbridge, presented by the New York Bakery Co. (part of Grupo Bimbo UK Limited) and be part of an event that not only celebrates fitness but also supports meaningful causes. Secure your spot now and enjoy a memorable race day experience in the beautiful Kent countryside.
