Insight Update

ASICS launches the new GEL-NIMBUS 27 running shoe

The new GEL-NIMBUS 27 shoe offers a cloud-like running experience, combining plush cushioning with excellent breathability for enhanced comfort that goes the distance

ASICS has introduced the GEL-NIMBUS 27 shoe, the latest evolution of our flagship neutral cushioned running shoe, designed to enhance comfort that goes the distance.

Featuring cloudlike cushioning, an increased stack height and a new upper material, the GEL-NIMBUS 27 shoe provides superior comfort for long, calming runs.

An extra 2mm of enhanced FF BLAST™ PLUS ECO cushioning, made from approximately 24% bio-based content, has been added underfoot – contributing to the shoe’s comfort without increasing its weight significantly. This additional cushioning in the midsole improves softness and takes the shoe’s comfort levels to new heights.

Also new is the Engineered Jacquard Mesh Upper, a lightweight and breathable mesh material that replaces the knit upper of the previous model, ensuring your feet stay cool and comfortable throughout your runs.

The GEL-NIMBUS 27 shoe proudly leverages ASICS’ signature rearfoot PureGEL technology, a material that is lighter and approximately 65% softer than conventional GEL™ technology, providing even softer landings. The HYBRID ASICSGRIP™ outsole, a strategic combination of ASICSGRIP™ and AHARPLUS™ rubber, delivers exceptional traction, softness, and durability, ensuring that every stride is comfortable.

Laura Bolgen, Senior Manager of Global Product Line at ASICS said: “With the introduction of the GEL-NIMBUS 27 shoe, we’ve made significant advancements in comfort. This super comfortable shoe is designed to calm the runner’s body and mind with cloud-like cushioning that goes the distance. Runners will experience an unprecedented level of comfort. I firmly believe that the GEL-NIMBUS 27 shoe offers our most comfortable run yet.”

Packed with advanced technology, the GEL-NIMBUS 27 shoe will be available on 15 January 2025 for 200 EURO.

To find out more about the products, please visit asics.com.

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