Insight Update

Realbuzz completes major partnership with the Copenhagen Marathon

This latest partnership announcement sees realbuzz to continue to grow its global partner roster with prestigious running events

Realbuzz, charity running partner to many of the world’s most popular endurance events, has secured a multi-year partnership with the Copenhagen Marathon. Famous across the world, the Copenhagen Marathon, which takes place in May each year, plays host to over 15,000 runners from across the world.

The exclusive partnership, that commences with the Copenhagen Marathon 2026, will see realbuzz leverage its extensive experience in charity running programmes, to recruit and steward a range of international and domestic charities and their runners. The ambition is to supercharge the charitable impact of this fast-growing marathon both regionally and internationally.

Jesper Lind Andersson, Head of Commercial at Copenhagen Marathon, says of the partnership: “We are delighted to partner with realbuzz to ensure our growing field of runners can also give back to charities from across the world. The vision is to grow charity participation with pace, and we know that realbuzz are the partner to help us do it. We are excited to kick things off in 2026, with the event already sold out in less than 24 hours!”

Realbuzz already partners with the Copenhagen Half Marathon, as an exclusive partner of the SuperHalfs Series, an event which is grown exponentially in both popularity, moving to a ballot for 2026, and charity participation.

This latest partnership announcement sees realbuzz to continue to grow its global partner roster with prestigious running events. Nick Hollowood, Chief Commercial Officer, commented: “The boom in running event participation continues, worldwide, and we’ve recently announced some record-breaking fundraising impacts achieved in our current partner events, so we are really excited to team up with Copenhagen Marathon. This event is fast-growing and there’s a huge opportunity for us to leverage our experience to bring charities and runners together and deliver huge fundraising impact for vital causes. Our mission is to make charity running more accessible worldwide and support as many runners as possible to make their miles mean more and we are looking forward to bringing this partnership to life.”

Realbuzz has been a leader in the charity running field for over twenty years, with a core purpose of facilitating fundraising by pairing charities with runners and the events they want to be part of, engaging with over 250,000 charity runners worldwide and partnered with renowned events like the BMW BERLIN-MARATHON, Irish Life Dublin Marathon, Tokyo Marathon and now the Copenhagen Marathon.

Established in 1980, the Copenhagen Marathon has transformed into a highly experiential marathon, broadcast across the world and attended by thousands of spectators. Nearly 50% of the 2024 field was first-timers, drawn to the flat city course which takes runners through the heart of Copenhagen and past all the major sights
the Danish capital has to offer.

For more information regarding charity partnership with realbuzz, visit realbuzz.com.
To find out more about the Copenhagen Marathon visit https://copenhagenmarathon.dk/en/

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