On opens its First Store in Germany

On opens its first store in Germany in Berlin

On continues to drive its global retail expansion, inaugurating its first community store in Berlin. Customers at the new Berlin store will have access to a complete range of On products designed to inspire them to perform at their best every day.

Swiss high-performance sportswear brand On is expanding its global retail network further – with already 32 stores worldwide, On plans to open 15 to 20 new locations in 2024. The newest store opened its doors on March 15, 2024, at Neue Schönhauser Allee in Berlin Mitte – right in the heart of the German capital’s shopping epicenter. Spanning 520 m² across two floors, it aims to inspire customers to move their bodies.

The unique store concept combines an unmistakable Berlin vibe with traditional and modern elements. Surrounded by trendy shops and popular restaurants, it offers high-performance products and a burst of inspiration for runners, gym enthusiasts, outdoor adventurers, and style icons alike.

“On’s aim is to engage with our fans – where they move and shop. The new On store in Berlin Mitte is fantastic for this,”saidBianca Pestalozzi, General Manager EMEA. “It is intended to be a meeting point for runners while also offering the opportunity to experience the full range of products, as well as On’s technologies and innovations up close.”

Upon entering the Berlin On store, it becomes immediately apparent that Swiss technology is not only present in the versatile collection. Brick walls merge with massive wooden elements and sophisticated aluminum shelves, creating a deliberate contrast and embodying a connection to nature and a passion for modern technologies.

“The On store has been designed to harmonize with the urban environment where local runners feel at home,” says Diana Dowling, Head of Retail at On. “Both technical and natural materials have been used to emphasize and contrast the historical architectural features of the building. The store layout seamlessly guides customers through all product categories: running, outdoor, training, tennis, and everyday clothing, enabling comprehensive shopping for every collection from head to toe.”

To share the excitement for revolutionary solutions, various installations showcase the technologies, materials, and values that make On popular worldwide – including unique soles, sustainable materials, and athletes with big dreams. By way of the central wooden staircase on the ground floor, visitors descend to the basement where a generous skylight casts natural light onto the collections. Thanks to the advanced setup, customers can effortlessly find the right shoes, clothing, and accessories for any activity.

Community Hub

Every Thursday at 6:30 pm, the On Run Club with On Ambassador and Run Coach Björn Menges takes place, where participants look forward to group training sessions and can test the latest On models. But that’s not all: the store invites the Berlin community to regular events centred around movement, culture, and sustainability.

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