adidas’ Sheila Chepkirui claimed the first World Marathon Majors win for an athlete wearing the Adizero Adios Pro 4 following its recent unveil.
Crossing the New York finish line in a time of 2:24:35, Chepkirui outran a competitive field to take home the winner’s medal in one of global running’s most prestigious events. Victory today marks Chepkirui’s first World Marathon Major win.
Launched in September this year, the Adizero Adios Pro 4 is the latest addition to the speed-focused franchise that has continually helped adidas athletes dominate podiums since the Adizero Adios Pro range’s launch in 2020, featuring on the feet of more World Marathon Major winners than any other brand. The shoe blends proven race-winning technology with fresh Adizero design aesthetics, including a new forefoot rocker point inspired by the revolutionary Adizero Adios Pro Evo 1, placed at 60% of the length of the shoe, which is lab-tested to trigger forward momentum and improve running economy.
Speaking after her win, Sheila Chepkirui said: “It’s been a long road to get here, with years of hard work along the way. To be able to participate in one of the world’s most famous races and win – it’s an amazing feeling. Standing on this podium today is indescribable. The Adizero Adios Pro 4 is such an exciting shoe which helped give me that added edge.”
ADIZERO ADIOS PRO 4
Developed at adidas’ Innovation Lab in Herzogenaurach, Germany, and tested extensively with consumers and top athletes across multiple countries in Iten, Kenya, Japan, and the US, key updates of the Adizero Adios Pro 4 include:
- NEW FOREFOOT ROCKER POINT GEOMETRY: Inspired by the Adizero Adios Pro Evo 1, the forefoot rocker point is placed at 60% of the length of the shoe – lab-tested to trigger forward momentum and improve running economy.
- LIGHTLOCK UPPER: The shoe introduces a first-of-its-kind lightweight, one-way stretch woven mesh upper that is paired with internal locking bands for a snug and secure feeling when running at high speed.
- LIGHTTRAXION OUTSOLE: After studying strike patterns of some of adidas’ leading athletes, to understand where grip was needed most, these insights were translated into a new patterned outsole that maps material to key areas.
Key tech details:
- STACK HEIGHT: 39mm / 33mm
- MIDSOLE DROP: 6mm
- WEIGHT: Men’s – approximately 200g* / Women’s – 172g (*based on a UK 8.5)
Featuring the well-known Adios Pro colorway DNA, the Adizero Adios Pro 4 will cost €250 / $250. It will be widely available from January 2025 in-store, on adidas.com and via the adidas flagship app.
ADIZERO SUCCESS
Overall, since 2020, the Adizero franchise has helped adidas athletes secure 117 victories at key running competitions, as well as shattering 12 world records. Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of more World Marathon Majors winning athletes than any other brand. Since launching in September 2023, the Adizero Adios Pro Evo 1 has helped adidas athletes break three world records and win 25 key races which includes five national records, seven course records and one Olympic record time.
