Adizero

The year of the ADIZERO: adidas’ record-breaking franchise dominated in 2022

A year to remember. 2022 has been extraordinary for adidas’ ADIZERO franchise. From helping athletes win major marathons, to breaking world records at the World Athletics Championships in August – the ADIZERO franchise was front and centre during those pinnacle moments.

Alberto Uncini Manganelli, GM of Running and Credibility Sports at adidas, said: “After an unprecedented 2021, with 7 world records broken and winning 54% of the top 50 road races, in 2022 our adidas family, our team – athletes, coaches, managers and ADIZERO – stood together at the top of the podium more than any other brand in the World Major Marathons. From the track to the road, it’s been another incredible year to remember, rewarding the passion and dedication to make our athletes the very best, pushing boundaries and rewriting history. Only the best for our athletes.”

A YEAR IN NUMBERS

adidas athletes showed up strong in Oregon, securing 8 titles and 4 broken records, including:  

  • Tamirat Tola making history in the Men’s Marathon, by taking home gold and smashing the World Athletics Championships record which has stood since 2009 wearing the ADIZERO Adios Pro 2.
  • Shaunae Miller-Uibo becoming World Champion in the women’s 400m in the ADIZERO Prime SP2.
  • Tobi Amusan setting a new World Record in the 100m hurdles semi-final with a time of 12,12 seconds before storming to gold in the final, whilst wearing the ADIZERO Avanti.
  • Noah Lyles reasserting his status as the World Champion in the Men’s 200m, taking home gold and smashing the American record at the same time wearing the ADIZERO Prime SP2. After this, Lyles ended his season by winning the Diamond League Final 200m in 19.52 seconds in Zurich, Switzerland, giving him five of the 13 fastest times in history.

The ADIZERO dominance continued in the Major Marathons, with adidas athletes taking the top spot on 50% of the podiums this year. Victories included:

  • Peres Jepchirchir winning the Boston Marathon in April wearing the ADIZERO Adios Pro 2, cementing herself as an all-time great.
  • Evans Chebet storming to victory on his debut in the Big Apple wearing the ADIZERO Adios Pro 3. the first man to win the Boston and New York marathons in the same year since 2011, this victory also marked his fifth win in his last six marathons.
  • Benson Kipruto winning the 2022 Chicago Marathon wearing the ADIZERO Adios Pro 3, smashing his PB at the same time.  
  • Amos Kipruto securing his first World Marathon Major victory at the 2022 London Marathon wearing the ADIZERO Adios Pro 3. 
  • Tigist Assefa running the third-fastest marathon of all time at the 2022 Berlin Marathon, wearing the ADIZERO Adios Pro 2, breaking the course record by almost three minutes and breaking her personal best by over 18 minutes.  

Fresh from his marathon victory in New York, his fifth victory from his last six marathons, Evans Chebet said: “When I wear an ADIZERO shoe, I know that nothing is impossible. The ADIZERO Adios Pro 3 has undoubtedly helped me achieve my goals this year.”

After helping the world’s best runners smash nine World Records in the past two years, the adidas ADIZERO franchise has undoubtably proven its dominance. And now, adidas is leveraging some of the ground-breaking technology behind the records in the new ADIZERO SL. Designed to help runners propel their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe, at a more accessible price point.

Leave a Reply

Your email address will not be published. Required fields are marked *