News
News
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G-SHOCK releases new MT-G Series with slimmer profile
As warmer months and longer days approach, suddenly long walks and hikes start to look far more appealing. Exploring and…
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ROKA and IRONMAN extend longstanding relationship for swimwear
IRONMAN and ROKA, the Austin-based multisport performance brand, have extended and expanded their global partnership of ROKA as the Official…
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SunGod unveils its first ever performance sunglasses designed for runners – the Ultras
Leading British performance eyewear brand SunGod has unveiled its latest performance sunglasses, designed specifically for runners: the Ultras. The Ultras incorporate the…
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Consumer behaviour has changed permanently, so businesses must adapt
The pandemic drove a stark shift in consumer behaviour, with the near-ubiquity of online leading to a popularity surge in…
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66°North launches SS22 Campaign Waiting for summer since 1926
In Iceland we are always waiting for summer – for the days to get a little warmer, for a little…
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Wahoo and the Ironman Group announce multi-year partnership
Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world,…
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Casio G-SHOCK releases new series of BABY-G watches with slimmed down cases
Casio G-SHOCK unveils the latest additions to its BABY-G collection with the release off the BGD565 series. The line-up includes four all-new, monochromatic models…
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inov-8 launch the ultimate road-to-trail running shoe
Pioneering sports brand inov-8 is launching its first road-to-trail running shoe featuring Graphene, the world’s strongest material. The new PARKCLAW…
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