Visitor registration has opened for The International Running Expo (IRX), Europe’s only running business event which brings together retailers, wholesale & distributors, industry professionals, race directors, athletes & influencers from across the running sector.
Taking place on 4-5 November at the RAI Amsterdam, IRX offers an unparalleled opportunity to source the latest products, strengthen relationships and gain invaluable industry insights. The running industry is currently experiencing explosive growth that is reshaping the market for brands, retailers and consumers and this event will provide a date in the calendar for the running industry to harness this growth and do business in Europe on a whole new scale.
IRX is set to bring together over 300 international brands, offering visitors an exclusive look at the latest innovations in apparel, technology, footwear, nutrition, and injury prevention. Attendees will have the opportunity to explore and test thousands of cutting-edge products from industry-leading brands, including Coros Wearables, Skechers Performance, Oofos, Suunto, Runr, Feetures, CXP, Acid Running, and CEP. Beyond the exhibition floor, visitors can experience new products firsthand through brand-led activations and morning runs across the city.
Dawid Visser, Managing Director, Pure Endurance Solutions said, “As a specialty retailer, I’m thrilled to be attending the very first edition of The International Running Expo. IRX is a much-needed platform that brings the entire running industry together, and I’m looking forward to meeting brands from across Europe, exploring new products, and connecting with industry professionals who share the same passion for running. It’s an exciting opportunity to be part of something new and is a vital event to attend as a retailer.”
At IRX, senior decision makers from major retail stores can participate in the Hosted Buyer Programme. The programme is designed to foster new business relationships and drive success.
The Athlete & Influencer Programme shines a spotlight on industry advocates who are redefining the running sector. This programme brings a direct-to-consumer angle to IRX and opens a range of opportunities for brands to forge strategic partnerships with influential leaders.
Mike Seaman, CEO, Raccoon Media Group commented: “We’ve seen over the last few years how events are serving as catalysts for growth. IRX is set to become the European hub for running innovation and provides the industry with an important touchpoint to collaborate, communicate, and create those vital connections that drives growth across the sector.”
Performance Physique Founder and Head Coach, Arj Thiruchelvam, commented: “I’m excited to be part of The International Running Expo this November. I always enjoy connecting with the faces behind the brands, exchanging ideas and reviewing the latest science led product innovation and equipment. I’m looking forward to working with other sports professionals at IRX to help propel the European running industry to the next level.”
Not only will there be a plethora of networking opportunities across the two days, the IRX Cool-Down Party takes place on the evening of 4th November. The Party enables visitors and exhibitors to connect in a more relaxed setting and embrace the sense of community that resonates throughout the running sector.
Join industry leaders, brands, and innovators at the inaugural International Running Expo on 4-5 November at the RAI Amsterdam. Take advantage of super early-bird pricing before it expires on 31st March and secure your place at this must-attend event for the global running industry. To explore partnership opportunities, showcase your brand, or register to attend, visit www.internationalrunningexpo.com today.
