News
News
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LifeStraw Max brings access to safe water to Ukrainian refugees
When conflict or environmental disasters force people to flee their homes, access to safe water is critical for survival. LifeStraw,…
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SMEs see a bright future in 2022 and beyond
Research from leading professional services consultancy, Fusion Consulting Group, has found that small and medium sized enterprises (SMEs) are optimistic…
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Merrell appoints Sumi Scott as chief merchant officer
Merrell, the outdoor performance and lifestyle brand, has appointed industry veteran, Sumi Scott, as the brand’s chief merchant officer. With nearly…
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Dynafit signs George Foster
Keswick-based mountain runner George Foster has signed to the Dynafit international running team. The 36-year-old athlete, originally from Yorkshire, is…
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Pri Shumate appointed as chief marketing officer for the Columbia Brand
Columbia Sportswear Company has announced the appointment of Pri Shumate as Chief Marketing Officer for the Columbia brand. In this…
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The North Face – Discover Your Trail
Introducing the new Discover Your Trail campaign from The North Face, designed to encourage everyone to get out and explore…
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Casio to release new BABY-G for fun outdoor adventure
Casio has announced new additions to the BABY-G line of shock-resistant watches for women. Casio will gradually roll out a…
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Salomon Runners Set 24 Hour Record in New Phantasm Road Shoe
Four runners with one goal – to set the record for the furthest distance run in 24 hours by a…
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