News
News
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Craft Sportswear announces global launch of Kype Pro
Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, has…
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PUMA redefines the game: Unveiling a bold conquest strategy and brand positioning with ‘Go Wild’ Campaign
PUMA has launched its biggest global campaign to date – ‘Go Wild’ – marking an evolution in its brand identity,…
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Altra 13 Valleys Ultra partners with PaceUp Media for PR and communications support
PaceUp Media, the PR and communications agency, has been appointed by Altra 13 Valleys Ultra as its official PR agency.…
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Meet Chris Hemsley INOV8’s answer to Forrest Gump
A runner who has run every single day since the start of 2022 is nearing the finish line of his…
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adidas welcomes actress Camila Mendes to its running family
adidas has welcomed Brazilian-American actress, producer, and entrepreneur Camila Mendes to its running family, as the two unite to celebrate that…
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Brandnation conquers O&CC UK PR brief
Brandnation, the integrated creative communications agency, has been appointed to handle the PR brief for outdoor retailer Outdoor and Cycle…
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Arc’teryx deepens focus on mountain run with new footwear launch
Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, introduces four new footwear models to their…
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Vomero 18 brings maximum cushioning to Nike’s new road running line-up
Get comfortable — with longer runs, faster paces and pushing your limits. That’s the invitation Nike extends to all runners…
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