Runners Need has partnered with Ochy, the AI-powered running and gait analysis app. This partnership brings advanced gait and form assessment to stores across the UK. It marks the first time a UK retailer has offered runners an in-store movement analysis powered entirely by artificial intelligence.
This collaboration signals a major step forward for the running industry. Runners Need is embracing cutting-edge technology to elevate the customer experience and transform the traditional shoe-fitting journey.
For decades, in-store gait analysis has relied on manual observation or expensive hardware systems, limiting both accuracy and accessibility. Ochy’s AI-driven platform transforms this process into a fast, science-backed, and highly accessible experience. Customers can now receive reliable, repeatable, and biomechanically informed results in under a minute.
The new service provides detailed insights into asymmetries, stride mechanics, and shoe compatibility. This enables runners to choose footwear based on how they truly move, rather than on feel alone. With this integration, Runners Need stores become hubs of movement education and performance. They empower customers to make informed purchasing decisions and help every runner find their perfect stride.
Speaking about the collaboration, Andy Dopson, Head of Retail at Runners Need, said: “We are excited to be working with Ochy’s innovative technology to continue to enhance and elevate the experience in our stores and get our customers into the right shoe first time. Whatever our customers goals are, we want to make sure that they have confidence that their shoes will help them achieve it.”
AI-powered gait and form analysis is now available in all Runners Need stores across the UK. To find your nearest store, visit Runnersneed.com.
Rear-view gait analysis is free when a pair of shoes is purchased online or in-store within 30 days*. For a more comprehensive evaluation, side-view analysis is available for £25.00. It provides a deeper insight into running mechanics, including the rear-view assessment at no additional cost.
