Adidas
- Insight Update
Tigist Ketema makes it four in four world major marathon wins
adidas’ Tigist Ketema took the victory in the women’s marathon on the streets of Berlin with a scintillating performance, winning…
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Adizero Adios Pro 4 leads the way
Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of…
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Athletes wearing adidas adizero lead wins in Paris
As the world’s biggest celebration of sport came to an end, adidas announced that athletes wearing footwear from the adizero…
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SportsShoes.com and adidas joint sponsor for the BMC
SportsShoes.com and Adidas have announced a joint three-year sponsorship deal for middle-distance running club the British Milers’ Club (BMC). The…
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adidas unveils new Ultraboost 5
adidas has unveiled the Ultraboost 5. Redesigned from the ground up, it gives runners the highest energy return yet* thanks…
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Adult physical inactivity levels reach all-time high
New data released by the World Health Organisation (WHO) on rising levels of physical inactivity is galvanising sporting goods and…
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adidas unveils the Supernova Prima
In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio…
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Adizero: Road to Records 2024 set new world record
The adidas Adizero: Road to Records 2024 race event, held at the brand’s headquarters in Herzogenaurach, Germany, saw 12 records…
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