Adidas
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SportsShoes.com and adidas joint sponsor for the BMC
SportsShoes.com and Adidas have announced a joint three-year sponsorship deal for middle-distance running club the British Milers’ Club (BMC). The…
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adidas unveils new Ultraboost 5
adidas has unveiled the Ultraboost 5. Redesigned from the ground up, it gives runners the highest energy return yet* thanks…
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Adult physical inactivity levels reach all-time high
New data released by the World Health Organisation (WHO) on rising levels of physical inactivity is galvanising sporting goods and…
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adidas unveils the Supernova Prima
In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio…
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Adizero: Road to Records 2024 set new world record
The adidas Adizero: Road to Records 2024 race event, held at the brand’s headquarters in Herzogenaurach, Germany, saw 12 records…
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RHEON LABS x adidas launch hi-tech sports bra
adidas has launched its TECHFIT CONTROL BRA engineered with RHEON LABS to introduce a new era of hi-tech breast support…
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World-class athletes gear up for Adizero: Road to Records
adidas Running announces an all-star line-up of athletes, new race distances and speed-focused course updates for the fourth iteration of…
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adidas TERREX launches trail mentorship program
Following the successes celebrated by athletes in a prototype last summer, adidas has announced that the Agravic Speed Ultra now…
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