News
News
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PUMA REVEALS THE NITRO™ LAB: LONDON’S ENERGY SOURCE ON MARATHON WEEKEND
PUMA is turning up the energy in London ahead of this weekend’s Marathon, with an epic takeover of the Institute…
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ASICS launches a new marathon design concept expressed through a pan-European out-of-home campaign
As it takes over sponsorship of four of Europe’s biggest marathons, marking a new chapter for the brand in the…
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Ecore Athletic Partners with Olympic Champion Dan O’Brien as Track Performance Consultant
Legendary decathlete to support education, product innovation and athlete-focused engagement across track and field Ecore Athletic, a leader in high-performance…
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ASICS challenges the marathon narrative with new pan-European OOH campaign created by Design Bridge and Partners
Debuting across 1,000+ placements during marathon season, the campaign celebrates running as something that elevates the mind, shifts focus, and…
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VASELINE THE NIPPLE SPONSORSHIP HELPS RUNNERS STAY SAFE FROM THE CHAFE
From the 2026 TCS London Marathon to running communities worldwide, Vaseline® is sponsoring nipples, ensuring runners are covered. With more than…
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PUMA STEAL THE SHOW WITH LAUNCH OF HIGH-ENERGY SHOWTIME COLLECTION
PUMA is gearing up to steal the show, starting this Spring with the launch of an iconic SHOWTIME race day running collection.…
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adidas Manchester Marathon Announces Dame Sarah Storey as Official Starter for 2026 Event
The adidas Manchester Marathon has announced that Britain’s most decorated and most successful Paralympian, Dame Sarah Storey, will be the…
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The Marathon Stack”: A Smarter Way to Fuel Every Stage of Race Preparation
As marathon season builds, performance nutrition brand Innermost is spotlighting The Marathon Stack –a practical, science-led approach to fuelling endurance training and race…
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