RunThrough, the UK’s biggest running events provider, is excited to announce Voltarol, the renowned pain relief brand with over 20 years of expertise, as its Official Pain Relief Partner. This collaboration is expected to help bring the trusted expertise in pain relief of Voltarol to an estimated 350,000 runners over the course of 2025. RunThrough’s extensive calendar of more than 300 events provides the perfect platform for Voltarol to support and educate runners year-round.
Understanding that many people experience pain during movement or running-related injuries, Voltarol is committed to connecting with, supporting and educating the running community. Voltarol will use its expertise to help participants prepare holistically for events by providing guidance to help tackle pain. Unlocking the Joy of Movement for every runner.
RunThrough are delighted to support the broader Voltarol ‘More than Running’ campaign, which empathises with runners of all levels, recognising that the motivations and journeys of participants go beyond the physical. This initiative aligns perfectly with RunThrough’s mission of inspiring an active nation by fostering a supportive and inclusive environment for runners of any ability and background.
Matt Wood, Co-Founder of RunThrough, commented: “We’re really looking forward to working alongside Voltarol as we share in their mission to help as many people as possible enjoy moving their body. Running pain-free is a major challenge for many people who want to participate in events, and this partnership aims to help remove that barrier. It’s fantastic to have the support of the pain-relief experts at Voltarol in helping make this happen.”
Monica Michalopoulou, Haleon GBI Marketing Director, said: “Voltarol is extremely excited to be the official pain relief partner for RunThrough. As a trusted expert in pain relief with a purpose built on inclusivity in sport and movement, we feel the partnership is a great fit. This is an opportunity to empower all individuals to find confidence and joy in movement, whether an every day walk or a marathon.”
In addition to the nationwide collaboration, Voltarol will be the title partner at some iconic events in the RunThrough 2025 calendar:
- Hampton Court Palace 10k on May 11th 2025
- Hampton Court Palace 10k on October 19th 2025
- Swindon Half Marathon
These events will be key activation points throughout the year for Voltarol to meet and engage runners on the ground, delivering product and pain-relief education.
This partnership will provide valuable resources to the running community, helping participants feel confident and supported in their journey, whether preparing for their first 5K or their next marathon.
